WOULD YOU LIKE TO KNOW EVERYTHING THAT HAPPENS AT YOUR POINT OF SALE? NOW IT’S POSSIBLE
Metrikea was established on 9th September, 2014.
Metrikea is the solution which allows you to analyse client behaviour in the physical space.
Development Partners: Rubén Justo Ibáñez, Arturo Justo Ibáñez and Beatriz Justo Ibáñez.
– Rubén Justo: CEO: 20 years’ experience in businesses in the technological sector and 10 years leading teams.
– Arturo Justo: CTO: 20 years’ experience as a Senior Programmer.
– Beatriz Justo: CMO: with 10 years’ experience in Marketing and Sales.
Investment Partners:
Sinensis Seed Capital and Angel Lucío
– Sinensis Seed Capital: Investment fund of the Business Booster accelerator.
-Angel Lucio: Investment partner – Advisor Managing director of Indra
In short, we are like Google Analytics for the physical world.
We install sensors capable of identifying, positioning and tracking customers. What do customers do when they enter? Where do they stop the most? Where do they stop the least? How long do they stay? Who are new customers and who are returning customers? How often do they return to our facilities? …….
These are some of the questions which Metrikea answers.
E-Commerce sites have tools that measure what a customer does from the moment they access the web until they leave. This data is analysed and strategic decisions are made with it. Repeating this process over time leads to an increase in sales.
In the physical sector, there are no tools to measure, or the data offered is insufficient.
We have developed a technology which detects clients’ mobile phones, which allows us to identify, position, and track customers throughout their shopping process. This allows us to obtain traditional metrics, measure behaviours and goals in order to make strategic decisions.
