The goal is to measure the levels of Emotion, Attention and Memory by measuring psycho-physiological variables, to understand the subconscious behaviour of the consumer, faced with the stimuli of Marketing, Communication and Advertising. This is consumer neuroscience. Uniting scientific research and the business sector, this is Neuromarketing.
The target market is marketing, communication and / or advertising campaigns on any platform, aimed at the audiovisual sector.
Neuromarketing has experienced exponential growth in recent years. This growth is driven by the need which exists in sectors such as television advertising or the production of audiovisual contents, whether series, films or documentaries, Brand Marketing and Communication.
